L'Oreal Results. Antoine Fraysse-Soulier, Market Analyst at eToro
The world's number one cosmetics company increased its net profit in 2023 by 8.4%, despite persistent inflationary and geopolitical tensions. This was possible thanks to Europe, its largest market, which experienced an increase of 13.7%, and Latin America, which registered an increase of 24.4%. As throughout the luxury market, sales in China were weak, but L'Oréal fared better than its main competitor, Estée Lauder.
According to its CEO, Nicolas Hieronimus, L'Oréal is growing faster than the market "despite slow growth in China", thanks to "our ability to take advantage of growth where it is, that is, in emerging countries."
However, business volume fell short of analyst expectations, and fourth-quarter sales were slower than the previous quarter. In addition, sales activities to travelers, especially in Hainan and South Korea, could have been penalized by the repression of the parallel resale market, called Daigou, by the Chinese Government.
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