In an era where sedentary lifestyles are increasingly common, a Turkish startup is making waves in the wearable health technology sector. Kodgem, based in Turkey, has recently secured a $150,000 seed investment to further its mission of improving posture and overall well-being for office workers worldwide.
Straight: A Breakthrough in Posture Correction
Kodgem's flagship product, Straight, has already made a significant impact in the market. This innovative wearable device uses gentle vibration alerts to remind users to maintain proper posture throughout the day. With a user base exceeding 20,000 across more than 20 countries, Straight has demonstrated its effectiveness in helping people develop healthier posture habits.
Straight+: The Future of AI-Powered Posture Training
Building on the success of Straight, Kodgem is set to launch its next-generation device, Straight+. This groundbreaking wearable is being touted as the world's first AI-powered posture trainer. By leveraging artificial intelligence, Straight+ offers a more personalized approach to posture correction:
Continuous posture analysis throughout the dayIntelligent alerts that minimize unnecessary interruptionsCustomized reports for long-term posture improvement strategies
Kodgem plans to debut Straight+ in the U.S. market, signaling the company's ambition to expand its global footprint.
Strategic Investment to Fuel Growth and Innovation
The recent $150,000 seed investment, backed by notable investors including Mert İnanç Emir, Ferhat Ertürk, and Osman Ertürk, is set to catalyze Kodgem's growth in several key areas:
Accelerating product developmentEnhancing user experienceExpanding presence in international markets
Fatih Durmaz, CEO of Kodgem, expressed enthusiasm about the investment, stating:
"This funding marks a pivotal moment for Kodgem. It will enable us to fast-track our innovation pipeline and execute our global expansion strategy. Our ultimate goal is to become the leading player in the global 'Posture Trainer' market."
As sedentary work environments continue to pose health risks, Kodgem's innovative approach to posture correction addresses a growing need in the market. By combining wearable technology with AI-driven insights, the company is well-positioned to make a lasting impact on public health.
With its latest investment and the impending launch of Straight+, Kodgem is poised to redefine the landscape of posture health technology. As the company expands its reach and refines its offerings, it may well become a household name in the realm of preventative health solutions for office workers and beyond.

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