Sport is undergoing a transformation, and at the forefront of this change is a Turkish innovation that is gaining global attention. Enter DevelAd, a groundbreaking platform that is redefining how fans connect with their favorite sports and creating new monetization channels for football clubs.
This innovative AI-powered solution emerged from the creative minds of Turkish entrepreneurs who identified a significant gap in sports advertising. Their vision? To transform traditional advertising limitations into limitless digital possibilities. The platform cleverly combines interactive gaming, live data integration, and vibrant visual elements to create an immersive experience for sports fans everywhere.
"Innovation in sports engagement isn't just our goal – it's our passion," reflects Kerem Deveci, who helped bring DevelAd to life. The platform's journey began modestly with a test run during a Göztepe-Boluspor fixture, but quickly gained momentum. Today, it boasts partnerships with prominent organizations like Galatasaray and has become a fixture at national team events. With its current user base of 38,000 rapidly expanding, DevelAd's target of 100,000 users seems well within reach.
The platform’s unique appeal lies in its innovative rewards ecosystem. Users earn points through various interactions, which they can exchange for special privileges on DevelAd’s marketplace. Going forward, the company is developing its own digital token system with plans to integrate with global exchanges, which could allow users to turn their interactions into tangible value.
Market timing appears to support DevelAd’s expansion strategy. With industry analysts predicting the digital sector will reach $520 billion by 2031, with sports, media, and gaming accounting for 17% of that figure, the platform is strategically positioned for growth. Their roadmap begins with European expansion before focusing on the American market.
A particularly interesting chapter in DevelAd’s story emerged during the 2022 Qatar World Cup. When FIFA attempted to implement augmented reality technology similar to DevelAd’s patented system, the Turkish company successfully defended its intellectual property rights. This victory, led by co-founder Caner Bayraktar, showcases the platform’s technological sophistication and innovation.
DevelAd’s success doesn’t just represent technological advancement; it’s a shining example of Turkish entrepreneurial creativity. As traditional sports entertainment evolves in our digital age, this platform offers both an enhanced fan experience and a viable revenue model for sports organizations. With its complex blend of technology, engagement mechanics, and revenue generation, DevelAd proves that Turkish innovation can shape the future of global sports entertainment.
This reimagined sports platform is not only changing the way fans engage with sports; it’s also creating a new paradigm for digital sports entertainment, demonstrating that disruptive innovation can emerge from unexpected places and reshape entire industries.

#Develad #DVL #sports #FIFA #AR

As one of the world's largest football organizations, #FIFA continues to take innovative steps at the intersection of technology and sports. In this vein, its collaboration with blockchain technology firm Modex marks a significant milestone in FIFA's digital transformation journey. Ahead of the 2023 Club World Cup in Saudi Arabia, this initiative will launch FIFA's own NFT (Non-Fungible Token) collection.The collection, debuting on December 15th, comprises a total of 100 NFTs. However, these NFTs offer more than just digital collectibles; they provide owners with unique opportunities like the chance to win tickets to the 2026 World Cup final. This feature is generating considerable excitement among collectors and football fans alike.FIFA's new venture extends beyond the limited series of NFTs. In the coming days, an additional 900 digital collections featuring key moments and memorabilia from the tournament in digital form are planned to be released on popular digital platforms like Polygon and OpenSea. These collections aim to digitalize sports memorabilia and reach a global audience.Named FIFA+ Collect, this new platform was prepared on a platform supported by Algorand in September 2022. It serves as a foundation for FIFA's digital collections, offering various interactions for users. To date, over 909,000 digital collections have been minted across 11 NFT series, achieving a trading volume of $2.4 million.FIFA's latest blockchain-based initiative represents an innovative step in shaping the future of football, bringing together the worlds of sports and technology. This move demonstrates the potential impact of digital collections and blockchain technology in the sports industry. This new and exciting phase in the world of sports promises to unite football enthusiasts and technology aficionados alike, offering an interactive and innovative experience.#Nft #FIFANFT

- FIFA joins forces with Modex to introduce exclusive NFTs for the upcoming 2023 Club World Cup.
- These unique digital assets will be available through the FIFA+ Collect platform, utilizing Algorand's technology.
- The initial set of 100 NFTs will launch on December 15th, presenting an opportunity for purchasers to contend for tickets to the World Cup 2026.
- Following this, a subsequent release of 900 NFTs is scheduled for December 18th, using Polygon for minting.
- Currently, the trading volume for FIFA NFTs stands at a modest $2.4 million, with just 11.57% of packs minted, indicating relatively low activity in the market.

In sync with the trend seen across various domains, NFTs have found a new avenue: the realm of soccer. FIFA, the global governing body for football, has unveiled plans to release a series of nonfungible tokens (NFTs) for the 2023 Club World Cup held in Saudi Arabia from December 12 to December 22.
The resurgence of NFTs in late 2023 parallels Bitcoin's resurgence, buoying the broader crypto market. With this resurgence, NFTs have regained popularity, marked notably by the rise in trading volumes, which currently sit at $321 million compared to a mere $56 million in mid-October.
FIFA's partnership with Modex, a blockchain firm specializing in NFT solutions, has birthed FIFA+ Collect, a dedicated platform for FIFA NFTs built on the Algorand blockchain due to its scalability and cost-efficiency.
The FIFA NFTs will depict snapshots of the Club World Cup, a prestigious event gathering top teams and players from diverse regions. Two batches of NFTs are scheduled for release: the first 100 on December 15, offering a chance to win tickets to the 2026 FIFA World Cup final, and the subsequent 900 on December 18, showcasing iconic moments from the Club World Cup. These NFTs will be minted on Polygon and listed on OpenSea.
Similar to other NFT collections, the FIFA NFTs will vary in rarity and value, offering different benefits such as exclusive content, event access, and selling rights across platforms. Despite 11 NFT drops since its launch in September 2022, FIFA+ Collect has recorded a trading volume of $2.4 million across primary and secondary markets, with only 11.57% of the total NFT packs minted so far.
The highest-priced NFT sold was the "Argentina #6" at $4,000, featuring Lionel Messi's 88th-minute goal against Serbia in 2008. As with any investment, especially in cryptocurrencies and associated assets like NFTs, due diligence and independent research are crucial.

#FIFA #NFT #NFTs #FIFANFT #crypto2023

FIFA is releasing digital collectibles that will give owners of the first 100 released a chance to “secure” tickets to the 2026 FIFA World Cup final.The organization is also moving its NFT collectibles to the Polygon blockchain.FIFA, the international governing body for the world's most popular sport, is dropping a limited number of digital collectibles later this week that will give holders the opportunity to watch the final game of the 2026 World Cup, according to a statement. "For the first drop, 100 digital collectibles will be made available ... and will feature the rarest collectibles that offer the chance to secure 2026 FIFA World Cup final tickets," the statement said. "A total of 900 other digital collectibles will be issued on the Polygon network and made available on the OpenSea platform."FIFA's NFTs were originally minted on Algorand, but are now planning to move to Polygon with the second stage of this upcoming collection, a blockchain popular among web3 gaming projects. Future FIFA digital collectible launches will also utilize Polygon, the statement said.When FIFA first announced "FIFA+ Collect" last year, it was billed as offering "football fans around the world with the chance to affordably own unique digital collectibles." The NFT drop comes as the FIFA Club World Cup 2023 is set to kick off tomorrow in Saudi Arabia. While NFT trading volumes have rebounded recently, levels are still far below where they were during the last bull run when PFP non-fungible tokens from top-tier collections like Bored Ape Yacht Club sometimes sold for millions of dollars. Big brands, however, have continued to pursue opportunities to service and monetize super fans with digital collectible initiatives.FIFA also announced that Modex will be taking over "strategic management" of its digital collectible platform, which has already dropped several football-branded collections. "Digital collectibles increase the ways in which fans can interact with their favorite players, teams, and the game they love, and we're honored to support FIFA on realizing this goal," Modex CEO Francesco Abbate said in a statement.#FIFA #BinanceTournament