⚽🌐 FC Barcelona steps forward in Web3 with Barça Vision! 💰🚀 German firm Libero Football Finance and Dutch venture capital firm Nipa Capital invest €120 million ($132 million) to fuel the initiative's growth. 🔗🔮 Barça Vision aims to merge all digital content, including NFTs and metaverses, into the Web3 realm through blockchain integration. 📱💎 A significant stride for FC Barcelona's digital evolution! ⚽🌐 #FCBarcelona #BarçaVision #Web3Innovation

Spanish #football clubs #FCBarcelona and #RealMadrid have jointly applied for a trademark registration for #Metaverse , signaling their interest in developing virtual products and services in the #cryptocurrency world. The application includes plans for creating video games in virtual and augmented reality, as well as software for managing cryptocurrency transactions. This move aligns with a growing trend of football clubs exploring opportunities within the Metaverse. Both clubs have previously shown interest in the cryptocurrency space and have secured sponsorship deals related to blockchain technology. This joint initiative further underscores their commitment to embracing innovative platforms. The broader implications and details of their plans within the Metaverse remain to be seen.

FC Barcelona Takes on South Korea with NAVER TV Launch. ⚽🌶️

FC Barcelona is diving deeper into the South Korean market with the launch of its official channel on NAVER TV. This move underscores the club's commitment to connecting with its passionate Asian fanbase, particularly in South Korea, a country with a massive appetite for football content.

NAVER TV, a leading platform in South Korea with over 50 million daily users, is a perfect fit for Barça's expansion. The platform's AI translation feature, Papago, will break down language barriers, making Barça's content accessible to Korean fans in their native language.

This strategic move goes beyond just increasing viewership; it's about fostering deeper engagement with Korean fans. Content on NAVER TV will range from match highlights to behind-the-scenes features, offering a unique look into the club's culture and playing style.

For FC Barcelona, this is a significant step in its Asian expansion strategy. As Juli Guiu, FC Barcelona’s Vice-President of the Marketing Area, noted, Asian countries are crucial for the Barça brand's growth. This new channel aims to establish a direct connection with Korean fans, catering to their preferences and ensuring that the club's values resonate deeply with them.

NAVER also benefits from this partnership, adding a prestigious name to its sports content offerings. As Joo Kun Bum, Head of NAVER Sports, stated, the collaboration aligns with NAVER's vision to deliver engaging sports content to Korean users.

In short, FC Barcelona's venture into NAVER TV is a smart move that not only expands its global digital reach but also strengthens its bond with fans in South Korea. With tailored content, AI translation, and a focus on local engagement, Barça is setting a new benchmark for how football clubs can connect with international audiences.

#FCBarcelona #Barcelona #NAVERTV #Chiliz