Worldcoin Gains Support from Japan's Second Largest Advertising Company
The #DigitalID and cryptocurrency project #Worldcoin ,known for its controversial retinal scanning, is gaining new momentum in Japan through a partnership with the country’s second-largest advertising company, Hakuhodo. The company announced that its goal is to “spread World ID” in collaboration with Tools for Humanity, aiming to facilitate coexistence between humans and artificial intelligence.
A New Opportunity for Worldcoin
Worldcoin (#WLD🔥🔥🔥 ), which relies on retinal scanning for identity verification, has received a new opportunity in the Japanese market thanks to its partnership with the advertising giant Hakuhodo. Tools for Humanity, co-founded by Sam Altman, CEO of #OpenAI , is behind the project, which aims to protect people from fraud and misuse of artificial intelligence.

World ID as a Digital Passport
According to Hakuhodo’s press release, World ID will function as a digital passport that allows users to prove online that they are human without compromising their personal data. So far, nearly 7 million people have verified their World ID using Orb, the retinal scanning device central to the Worldcoin project.
Pilot Program and Partnership with Tools for Humanity
Hakuhodo announced that since December 2023, it has been testing the Japanese public’s perception of the Worldcoin project through a “demonstration experiment.” Following the success of this pilot program, the company decided to form a partnership with Tools for Humanity to further expand the project.
Controversy Surrounding Retinal Scanning
Critics have pointed out that the Orb, used by Worldcoin to collect biometric data, could pose a privacy risk. Skeptics argue that while the project emphasizes the importance of privacy protection, it simultaneously focuses on gathering sensitive biometric data for large corporations, raising concerns about the manipulation of individuals' most intimate physical information.

Goal: Coexistence Between Humans and Artificial Intelligence
Hakuhodo’s press release concludes by stating that the spread of World ID aims to create a society where humans and artificial intelligence can coexist.
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