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Introduction

In the midst of significant capital outflows in the cryptocurrency market, certain tokens have experienced notable price declines, leaving many investors with substantial losses. One such case involves the pseudonymous cryptocurrency influencer Machi Big Brother, who has reportedly incurred losses amounting to millions of dollars due to a high-stakes investment.

Contents
1. Massive Losses from FRIEND Token Investment
2. Factors Behind the Decline of FRIEND
3. Concerns Regarding FRIEND's Future Sustainability

1. Massive Losses from FRIEND Token Investment

According to an analysis by Lookonchain, shared in a post on X on September 9, Machi Big Brother's investment in the SocialFi project Friend. Tech (FRIEND) has led to staggering losses of $16 million. Although the precise timing of the initial investment remains undisclosed, it is noted that the influencer spent around 5,200 ETH, equivalent to $16.7 million, to acquire 11.1 million FRIEND tokens. However, due to an ongoing sell-off of FRIEND, on-chain data indicates that the value of this investment has plummeted to just $0.7 million.

This loss is not an isolated incident for the influencer; back in June, it was reported that Machi Big Brother began purchasing FRIEND tokens in early May. By June 8, his total expenditure on FRIEND had reached $15.6 million, reflecting losses of $7.9 million at that time.

2. Factors Behind the Decline of FRIEND

The decline of the ERC-20 token can be attributed to several decisions made by the Friend.Tech team. Notably, the team decided to abandon their control over the smart contracts, which implies a cessation of operations within a year of the platform’s launch.

On September 8, management transferred control of their smart contracts to the Ethereum (ETH) null address, effectively signaling a complete shutdown. This move means that Friend.Tech will no longer be able to perform essential tasks, such as fixing bugs or enhancing features on the platform. The platform was initially designed to enable users to buy and sell shares of social media profiles.
As of the latest update, FRIEND is trading at $0.0619, reflecting a 52% loss within a single day and an alarming 80% decline on the weekly chart.

3. Concerns Regarding FRIEND's Future Sustainability

The losses experienced by Machi Big Brother underscore the inherent volatility in the cryptocurrency market and the critical importance of conducting thorough research prior to making investments.

In the case of Friend. Tech, the centralization of control appears to be a significant factor contributing to its current predicament. The absence of a community-driven narrative may have influenced the decision to relinquish control over the smart contracts.
Some market participants are even drawing parallels to a rug pull, given that the project was backed by venture capitalists. Ultimately, the question remains whether FRIEND can recover with community support or if it will continue to face ongoing losses.

Conclusion and Final Thoughts

The substantial losses incurred by Machi Big Brother demonstrate the high-risk nature of cryptocurrency investments, particularly in volatile markets. The decline of FRIEND serves as a cautionary tale for investors, emphasizing the need for diligent research and an understanding of the underlying dynamics of the projects they invest in. As the cryptocurrency landscape evolves, it will be crucial to monitor how FRIEND navigates its current challenges and whether it can regain traction in the market.

Today $BTC has fallen under the key 55,000 USDT level, now trading at 54,942.02 USDT. Over the past 24 hours, BTC has dropped by 3.33%, according to Binance Market Data. Will the bulls step in, or will the slide continue? Stay sharp!
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