Binance Labs has officially changed its name to YZi Labs (pronounced Easy Labs)! This rebranding is more than just a name change, it reflects a broader vision and independence as YZi Labs expands its investment horizons beyond crypto and blockchain into the world of AI and biotechnology, while remaining committed to the continued development of Web3.

In a landmark move that signals growing confidence in the decentralized finance sector, Binance Labs has announced a strategic investment in THENA, an emerging decentralized exchange and liquidity protocol operating on the BNB Chain. This partnership represents a significant step forward in the evolution of DeFi infrastructure, with both organizations committed to enhancing security, scalability, and user accessibility.
Revolutionizing DeFi Through Innovation
Since its inception in January 2023, THENA has distinguished itself by implementing the sophisticated ve(3,3) tokenomics model. This innovative approach has enabled the platform to establish itself as a comprehensive liquidity layer, successfully combining the most effective elements of existing DeFi protocols into a unified, user-friendly platform. The protocol's rapid growth reflects its commitment to democratizing access to decentralized financial services while maintaining robust security standards.
THENA's fundamental vision extends beyond mere technological advancement. At its core, the platform seeks to break down traditional barriers to DeFi adoption, creating an ecosystem where individual users can easily access and utilize decentralized financial tools. This approach aligns perfectly with the broader industry push toward greater financial inclusion and technological accessibility.
Investment Impact and Strategic Direction
The strategic investment from Binance Labs marks a transformative moment for THENA. These new resources will catalyze several crucial developments within the platform's ecosystem. The team plans to significantly enhance the protocol's feature set while strengthening its security infrastructure. Additionally, this funding will support extensive user acquisition initiatives and facilitate strategic partnerships within the BNB Chain ecosystem.
Alex Odagiu, Investment Director at Binance Labs, expressed strong confidence in THENA's potential, stating, "THENA's approach to liquidity and their strong focus on user experience position them as a key player in the next wave of DeFi growth. We are thrilled to support them in their quest to become the 'SuperApp' platform set to onboard the masses on-chain."
This sentiment was echoed by THENA's CEO and Co-Founder, Theseus, who emphasized the strategic value of the partnership: "Welcoming Binance Labs as a strategic partner marks a pivotal moment in our growth journey. Renowned for their expertise in Web3 and their investments in top-tier DeFi protocols, Binance Labs' support will greatly accelerate our mission to bring our state-of-the-art DEX to a global audience."
Institutional Backing and Future Prospects
Binance Labs brings considerable expertise to this partnership, having established itself as a premier venture capital firm and incubator in the Web3 space since 2018. With investments in over 250 projects across 25 countries, their support of THENA represents a significant vote of confidence in the platform's potential to reshape the DeFi landscape.
THENA's implementation of the ve(3,3) tokenomics model, combined with its unwavering focus on transparency and user experience, positions the platform at the forefront of DeFi innovation. The collaboration between these two industry leaders is expected to accelerate the development of breakthrough solutions that address current challenges in the DeFi space while paving the way for mainstream adoption.
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Binance Labs announced plans for a major rebrand in 2025. The announcement signals a shift in focus toward emerging sectors like artificial intelligence (AI) and biotechnology, alongside its continued commitment to the cryptocurrency and blockchain space.
As part of the rebrand, Binance Labs aims to position itself as a forward-looking investment powerhouse, expanding its scope and embracing opportunities in secondary markets, over-the-counter (OTC) deals, and more.
Rebranding and Leadership Transition
The rebranding reflects Binance Labs’ desire to forge a distinct identity, separate from its parent exchange. This decision aligns with its new strategic goals and regulatory considerations.
Changpeng Zhao (CZ), Binance’s founder, will play a pivotal role in the revamped Binance Labs. Following legal issues and a four-month imprisonment in 2024 for violations of the U.S. Bank Secrecy Act, CZ is now prohibited from returning to Binance leadership. However, he will focus exclusively on investments, bringing his expertise and vision to Binance Labs’ initiatives.
Achievements of 2024
Binance Labs’ achievements in 2024 provide insight into its future trajectory. The firm invested in 46 projects, spanning diverse sectors such as decentralized finance (DeFi), artificial intelligence, restaking, and gaming.
Key highlights include:
DeFi: 10 projects supported, reinforcing its commitment to decentralized financial systems.AI: 7 projects backed, reflecting the growing intersection of AI and blockchain.Bitcoin Ecosystem: 7 investments, underscoring its belief in Bitcoin’s enduring potential.Emerging Fields: Support for decentralized science (DeSci), ZK technologies, and consumer applications.
Notably, 14 of these projects emerged from Binance Labs’ incubation programs, including the BNB Chain-focused MVB (Most Valuable Builder) initiative. Infrastructure and application deals were evenly split, showcasing a balanced investment strategy.
Vision for 2025
Looking ahead, Binance Labs plans to expand its focus to biotech and AI while maintaining its strong presence in blockchain and crypto. The group sees potential in innovations that bridge these domains, creating opportunities for groundbreaking applications.
In a statement, Binance Labs highlighted its optimism for 2025, citing a favorable regulatory environment, particularly under the pro-crypto stance of the incoming U.S. administration. This environment could encourage greater institutional interest and industry growth.
Key focus areas for 2025 include:
Blockchain/Crypto: Continued investment in projects with real-world use cases and sustainable business models.Artificial Intelligence: Exploring decentralized AI platforms and research opportunities.Biotechnology: Supporting projects at the intersection of biotech and blockchain, such as decentralized scientific protocols.
Additionally, underperforming sectors like gaming and privacy solutions may gain traction as these technologies mature.
As part of its rebrand, Binance Labs will broaden its investment approach. Beyond traditional venture capital, it plans to engage in secondary market opportunities, OTC deals, and other flexible arrangements.
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