Growing projects in web2 vs. web3 is NOT the same.
Here are 6 key ways they differ:
web2: Give discounts
web3: Do token airdrops
web2: Build a user base
web3: Build a community
web2: Let the CMO make all the decisions
web3: Let the community vote on key proposals
web2: Spend money on ads and remarketing
web3: Offer tokens and NFTs to fans for referring friends
web2: Sell proprietary user data to 3rd parties
web3: Use public wallet data to offer personalized solutions
web2: Keep all of the upside of the project's success
web3: Give ownership to the community and share the upside