Marathon Digital, now known as MARA, has been actively lending out Bitcoin in 2024, with 7,377 BTC loaned to third parties. The company's VP, Robert Samuels, highlighted that this program focuses on short-term deals with reputable partners, offering modest yields to help cover mining costs. Mining remains challenging due to reduced block rewards post-Bitcoin halving.

In December 2024, MARA became the first publicly traded miner to hit 50 exahashes per second in computing power. They acquired 22,065 BTC at $87,205 each and mined 9,457 BTC, totaling 44,893 BTC in reserves. MARA raised $1.9 billion via convertible notes to bolster its treasury. Michael Saylor praised MARA's strategy, predicting its potential inclusion in the Nasdaq 100.