Shiba Inu is launching TREAT, a new ecosystem token to unlock new features for the platform’s growing network. This launch coincides with SHIB’s recovering forward momentum, possibly spelling a lasting end to the asset’s recent bear period.

TREAT deals with governance and rewards for the broader ecosystem, and its developers seek to further transform Shiba Inu from a meme coin to an innovative blockchain network.

Shiba Inu to Launch TREAT

Shiba Inu (SHIB), the second-largest meme coin by market cap, is adding a new asset to its blockchain ecosystem: TREAT. The firm has planned this launch for several months since initially exploring governance tokens with a DAO launch.

Today, it formally announced the launch of TREAT via social media, including a more detailed list of its features.

“The new year begins with TREAT! The wait is over, TREAT is launching this January. Let’s kick off 2025 with a bang!” Shiba Inu’s team posted on X (formerly Twitter).

The company’s website clearly states that TREAT is a practical asset, “the key that unlocks all the enhanced capabilities of our evolving network state.” Its core functions relate to Shiba Inu ecosystem rewards and governance, powering yield farming, decision-making, crypto payments, and more.

However, TREAT will not be available to the US audience. Although the team didn’t provide any details, the announcement had a clear disclaimer that the new meme coin is not intended for the US market. This could be due to potential regulatory or licensing issues with US exchanges.

In short, TREAT exists as the culmination of Shiba Inu’s long transition from a meme coin to an ambitious blockchain project. This development began in earnest with BONE and LEASH, two younger assets that the company has been integrating with other blockchains.

SHIB itself has recently undergone a chaotic price period. Although it started December with a nine-month high, notable declines in trading volume quickly caused price corrections. Nonetheless, SHIB is regaining some forward momentum, and it has moved towards recovery in the last few days.

Shiba Inu (SHIB) Price PerformanceShiba Inu (SHIB) Price Performance. Source: BeInCrypto

Perhaps the launch of TREAT will help accelerate this growing SHIB bullishness. If nothing else, it has already generated positive buzz from the community.

Shiba Inu is not looking to abandon its roots but rather to meaningfully demonstrate that it has a healthy and useful ecosystem compared to the average meme coin. TREAT’s contributions will only build the network.