Bitcoin (BTC) has continued its impressive run, surpassing the $98,000 mark on November 8, 2021. According to CoinMarketCap's market monitoring, BTC reached a high of $98,003.4 on the Binance USDT market. This latest milestone comes just a few days after BTC crossed the $95,000 threshold. The ongoing surge in BTC's value is being attributed to a number of factors, including the growing institutional adoption of cryptocurrency and the increasing demand for BTC as a store of value. As more and more businesses and investors recognize the potential of BTC, its price is likely to continue to rise.