MARA Holdings buys $1.53 billion worth of Bitcoin, raising total holdings to $3.2 billion.
MARA’s Bitcoin portfolio now totals 44,394 BTC, valued at $4.45 billion by December 2024.
MARA’s HODL strategy mirrors MicroStrategy’s, continuing periodic Bitcoin purchases for long-term growth.
MARA Holdings recently purchased 15,574 Bitcoin for $1.53 billion. This purchase is part of a broader strategy that has already seen the company acquire $3.2 billion worth of Bitcoin in just six weeks. MARA’s rapid accumulation of Bitcoin highlights its strong belief in the cryptocurrency's future potential.
https://twitter.com/BTC_Archive/status/1869730593539535223 A Strategic Investment Plan
The recent Bitcoin purchase was funded by $1.925 billion in proceeds from two convertible senior note offerings made by MARA in late November and December 2024. With these funds, the company bought Bitcoin at an average price of $98,529 per coin. As of December 19, 2024, this purchase brings MARA’s total Bitcoin holdings to 44,394 BTC, valued at $4.45 billion. The average cost of the entire Bitcoin portfolio stands at $100,151 per coin.
MARA has adopted a "HODL" strategy, similar to that of MicroStrategy, where the company holds all Bitcoin mined from operations and does not sell any of it. This strategy also includes a plan to buy more Bitcoin periodically. The company’s commitment to this long-term approach shows a clear belief that Bitcoin will continue to rise in value, making it an attractive asset for the future.
MARA vs. MicroStrategy: The Bitcoin Battle
MARA Holdings now ranks second among publicly traded companies with the largest Bitcoin holdings, behind MicroStrategy. MicroStrategy leads with an enormous 439,000 BTC, valued at over $44 billion. This holding has resulted in an unrealized gain of more than $18 billion after MicroStrategy's most recent purchase of 186,780 BTC.
MARA’s Bitcoin portfolio has grown significantly in 2024, increasing by 60.9% from January 1st to December 19th. This impressive growth, measured by BTC Yield, highlights the effectiveness of MARA’s strategy. As the company continues to amass Bitcoin, its position in the crypto market strengthens, and its influence continues to expand.
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