Investing often challenges our natural instincts and emotions, leading us to act irrationally. Imagine you’ve invested $5,000. The moment your portfolio gains $800 or even $1,200, you feel the urge to lock in those profits and withdraw, fearing the gains might vanish. However, when losses occur—say your investment drops by $1,500—you hesitate to sell. Instead of cutting your losses, you convince yourself the market will recover and might even double down, buying more to “average down” your position.

This mindset, driven by greed for higher gains and an aversion to accepting losses, traps investors in a dangerous cycle. It’s difficult to admit defeat, as selling at a loss feels like accepting failure. Ironically, this behavior often leads to liquidation, especially when markets move further against expectations. Successful investing requires breaking free from emotional decision-making and recognizing that small losses are part of the process, while unchecked risk can lead to far greater damage.