Travala has surpassed $100 million in annual revenue and launched a Treasury Reserve Plan to hold Bitcoin (BTC) and AVA tokens, reinforcing its commitment to blockchain-driven travel innovation and future growth. Travala, a web3 travel platform that has been in existence since 2017, has surpassed the $100 million mark in annual gross revenue for the first time.
This milestone positions Travala as one of the largest online travel agencies (OTAs) globally, combining traditional travel solutions with blockchain-powered ones. The growth to $100 million is attributed to innovations and strategic partnerships that utilize both fiat and cryptocurrencies for travel bookings.
Travala’s partnerships with Skyscanner and KAYAK, as well as its offering of Bitcoin (BTC) rewards for bookings, have played a significant role in this growth. The broader crypto market’s bullish sentiments have also fueled Travala’s demand for booking flights and hotels. Coinciding with this revenue milestone, Travala launched a Treasury Reserve Plan designed to secure its financial position and support its growth.
The plan allocates a portion of Travala’s treasury to Bitcoin and AVA, a token central to its AVA smart program. The AVA Foundation developed this loyalty initiative, which enables users to earn and redeem rewards in digital currencies. Rewards will be distributed based on membership tiers. By leveraging BTC and AVA, the company is delivering on its commitment to incorporating blockchain technology and innovation into the travel sector, worth $10 trillion.
Juan Otero, CEO of Travala, commented, “Surpassing $100 million in gross revenue is a huge milestone, but for us, it’s just the beginning. With our new Treasury Reserve Plan, which includes BTC and AVA, we’re not only fueling future growth but also doubling down on our commitment to shaping the next era of travel.
These assets are at the heart of the Travala product—from how users book travel to the rewards they receive—and will assist us in harnessing myriad opportunities to further innovate at the intersection of blockchain and travel as new advancements take place in the Web3 world.”
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