Binance CMO says utility-driven memecoins now take priority over hype for exchange listings.
Leading memecoins like PEPE and BONK reflect a shift toward real-world use cases and market growth.
Binance’s research team evaluates memecoins for innovation, utility, and community-driven trends.
Memecoins are exploding in popularity, but they’re also facing more scrutiny than ever. At Aus Crypto Con 2024, Binance CMO Rachel Conlan gave the inside scoop on how the exchange decides which memecoins make the cut.
Conlan explained that while community input is important, Binance prioritizes utility-driven projects, especially in the memecoin sector. This reflects a growing focus on protecting users from suspicious projects and fostering unique use cases.
The Rise of Utility in Memecoins
Memecoins, often criticized for lacking utility, are finding increasing real-world applications. Conlan highlighted that projects with meaningful use cases are gaining traction and becoming priorities for Binance listings.
This marks a shift from earlier views of memecoins as volatile assets. Conlan noted that Binance uses a thorough vetting process, evaluating factors like proj…
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