The utility token for Mythical Games, called MYTH, has increased in value by 25% over the last week, reflecting the growing interest in the web3 gaming project. This increase is likely due to the company’s recent announcement of FIFA Rivals, a new mobile game developed in partnership with FIFA. This partnership is a significant milestone for Mythical Games, and the market seems to be responding positively.

The launch of FIFA Rivals, scheduled for mid-2025, is expected to bring FIFA’s extensive brand and global fan base into the Mythical Games ecosystem. The game will use blockchain mechanics to enhance the gaming experience, offering players new ways to interact with FIFA’s iconic teams, players, and tournaments.

Given the success of Mythical’s previous game, NFL Rivals, there is strong speculation that FIFA Rivals could replicate or even surpass that performance. MYTH serves as the core utility token for Mythical’s ecosystem, powering transactions on the Mythical Marketplace, where in-game assets like characters, skins, and collectibles can be traded.

As Mythical Games expands its portfolio of games and introduces new features, the utility of MYTH will also grow, driving organic demand for the token. The popularity of FIFA Rivals is expected to increase transaction volumes on the Mythical Marketplace, further fueling the adoption of MYTH. Players will use the token to acquire and trade exclusive in-game assets, similar to how NFL Rivals has contributed to MYTH’s sustained growth in 2024.

While the FIFA Rivals announcement is one reason for the increased interest in MYTH, the token’s positive performance is part of a broader trend. Mythical Games has spent years building a strong ecosystem, combining blockchain technology with accessible gaming experiences that appeal to mainstream audiences.

Games like NFL Rivals have demonstrated that Mythical Games can attract millions of players, many of whom are not native to web3. By focusing on fun and intuitive gameplay instead of complex blockchain mechanics, Mythical has built a loyal user base that is driving the success of both its games and the MYTH token.

The FIFA Rivals announcement marks the beginning of what could be a significant period for Mythical Games. With the FIFA brand behind it, the game has the potential to attract millions of players worldwide, many of whom will be interacting with blockchain technology for the first time. Mythical Games has proven its ability to develop successful sports strategy games, but it also has other projects in the works.

The mobile game Blanks promises a different experience that should appeal to traditional gamers, while the upcoming Pudgy Party, designed for a crypto-native audience, demonstrates the company’s commitment to pushing the boundaries of web3 gaming. As Mythical Games continues to innovate with projects like FIFA Rivals, MYTH’s role as the cornerstone of this ecosystem will only grow, making it a token to watch as we move into 2025.

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