Crypto.com becomes UEFA Champions League’s first global crypto platform partner, bridging crypto and 3 billion football fans.
Partnership offers UEFA a chance to revamp branding and engage younger audiences with innovative technology and digital content.
Crypto.com aims to leverage UEFA’s global audience, further mainstreaming cryptocurrency by introducing it to a broader audience.
Crypto.com has partnered with the UEFA Champions League, marking a first for a cryptocurrency platform in the prestigious football competition. The collaboration, unveiled on August 14, 2024, positions Crypto.com as the competition’s first global crypto platform partner. This alliance promises to bridge the gap between crypto and the massive audience of the UEFA Champions League, thereby further integrating digital assets into mainstream culture.
https://twitter.com/cryptocom/status/1823654699163132296 A New Chapter in Sports and Cryptocurrency
Crypto.com’s strategic partnership with UEFA highlights the growing intersection between sports and the digital asset market. For example few months ago, Manchester City, one of fast rising footbal clubs in Europe, announced a partnership with crypto exchange platform OKX.
By sponsoring one of the world’s most renowned football leagues, the company aims to leverage the league’s substantial following to introduce cryptocurrency to a wider audience. Notably, the UEFA Champions League boasts a vast global audience, generating over 3.3 billion euros last year and showing steady growth since 2020.
Steven Kalifowitz, Chief Marketing Officer at Crypto.com, highlighted the significance of the deal for the company’s mission. “We have built our brand and community through innovative moments and events. Aligning with sports fans worldwide has been pivotal in expanding our user base,” he stated. This sponsorship aligns with Crypto.com’s broader objective to make cryptocurrency more accessible.
Expanding Crypto Accessibility Through High-Profile Events
Crypto.com’s involvement in the UEFA Champions League represents a key step towards mainstream cryptocurrency adoption. As digital assets gain traction in various industries, sports events emerge as an effective channel to increase exposure and understanding.
The partnership with UEFA will likely provide Crypto.com with promotional opportunities during games, collaborations on digital content, and fan experiences centered around cryptocurrency.
Kalifowitz also noted the substantial growth of Crypto.com’s user base, now exceeding 100 million users. This growth is partly attributed to the platform’s successful sports sponsorships, highlighting the effectiveness of sports as a medium for engaging and expanding digital asset communities.
Rebranding Opportunities for UEFA
For UEFA, the partnership offers a unique opportunity to rejuvenate its branding and engage with younger audiences. As more companies within the crypto asset space seek to connect with mainstream markets, sponsoring sports events has become an increasingly viable strategy. This collaboration with Crypto.com allows UEFA to explore new ways of communicating, especially with fans who utilize augmented reality technology and other innovative platforms.
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