I don't like falls on BTC!
I don't see this as a "promotion". For me, this is just a jargon that some use to relieve the discomfort we all feel during falls.
Investing is facing our fears and facing reality and not masking them.
The falls are part of the market, just as getting sick is part of life. But to say that "getting sick is good because you can rest at home"? No, it's not good. It's part of the game, but not good.
I deeply agree with Mille's vision:
"Partner has to want to buy more expensive all the time."
