Binance, the world's largest cryptocurrency exchange, is celebrating its 7th anniversary with over 200 million users worldwide. The platform has launched a "Be Binance" campaign to reward loyal customers. Binance's daily trading volume exceeds $25.3 billion, dwarfing the $3.3 billion of its nearest competitor, Coinbase. Binance's Chief Marketing Officer, Rachel Conlan, believes there is still massive growth potential, with education being key to attracting the next wave of adopters. The "Be Binance" campaign will feature a range of activities, including social media contests and promotions, with events taking place across 19 countries.