The reason is their financial strategy. Investing millions in ads, they get 0 results.
How's it possible? Let me show you 🧵👇
![](https://public.bnbstatic.com/static/content/square/images/7e9e53314bba4d07a0a557aa0fa46d85.png)
1/ Polkadot has $245M, $188M on tokens.
During the first half of 2024, the team spent $87M
That's 2.4x more than during the second half of 2023.
![](https://public.bnbstatic.com/static/content/square/images/314c97b873a54b209d19d8ece8b60c62.png)
![](https://public.bnbstatic.com/static/content/square/images/24b7e28291df48b88481f3446147aa58.png)
2/ But on what did they spend $87M?
• $37M - Outreach
• $23M - Dev
• $15M - Economy
• $6M - Talent and education
• $4M - Operations
• $2M - Research
Now we'll focus on outreach
![](https://public.bnbstatic.com/static/content/square/images/58e975e5e68d41a89712feb8554a2869.png)
3/ The team used $37M to attract new users.
• Sponsorships: $10M
• Events: $7.9M
• Influencers: $5M
• Ads $4M
• Business Development: $3.9M
• Media: $3.2M
• Other: $3M
Spoiler: the number of active accounts only declined
![](https://public.bnbstatic.com/static/content/square/images/12b5c94c63e64f7698b506c1acb0c621.png)
![](https://public.bnbstatic.com/static/content/square/images/ac0d864654ab49abaed9edc6270d0bea.png)
4/ Sponsorships: $10M
◾ $6.8M on soccer club, high chances that's the collab with Lionel Messi and Inter Miami CF
◾ $1.9M on racing, Conor Daly
◾ $1.3M on E-sport tournament, HEROIC is the organizer
![](https://public.bnbstatic.com/static/content/square/images/689ff9ffb46e4358b3cb729e14665986.png)
![](https://public.bnbstatic.com/static/content/square/images/1bd89182b4cf4142a4e4c6df6a67c7a3.png)
5/• Events: $7.9M
◾ $2.9M on Polkadot Decoded and Sub0
◾ $560K on Polkadot Decoded China
◾ $540K on 3 {bash} parties
◾ $420K on Token2049 side event
![](https://public.bnbstatic.com/static/content/square/images/2343f90c12f6459dbb141adf817aa502.png)
6/• Influencers: $5M
◾ $2.2M on EVOX
◾ $1.3M on Lunar Strategy
◾ $490K on Chainwire
◾ $460K on Unchained
7/ • Ads $4M
◾ $1M for CoinMarketCap(yes, that ads no one pays attention to)
◾ $900K for EVOX
◾ Another sum is unknown
8/ • Business Development: $3.9M
◾ $1M for partnership with The Tie
◾ $550K for integration of insurance provider Avata
◾ $540K for recruiting future partners in the Decentralized Futures program through Missing Link
◾ Another sum is unrevealed
9/ • Media: $3.2M
There's only the info about Kusamarian($530K) and Behind the Code docuseries($350K)
Plus, Polkadot hired a few other influencers
![](https://public.bnbstatic.com/static/content/square/images/233464330b114ec39e0161fa70897e94.png)
10/ Polkadot still has $200M in liquid assets. With $108M spent each year, they still have 2 years.
Nothing will change if they don't want to change their strategy.
As well as reduce their inflation
![](https://public.bnbstatic.com/static/content/square/images/16dd6ea96ca14bb6909ee77dbc4748bf.png)
and the most important part is, polkadot onchain users are where..? no activity like sol, base, eth and arb chains.
![](https://public.bnbstatic.com/image/pgc/202407/bcd2580f0bd8c4e83de0111d40327f16.jpg)
That's it for today... what you folks think about it..? let me know in the comment section.