The realm of cryptocurrency, blockchain, and the broader Web3 domain has been rapidly expanding from its origins as a niche for fintech enthusiasts. Regulators now seek to control this industry, with celebrities endorsing it and major institutions investing in it. Amanda Cassatt, CEO of Serotonin and former CMO of Consensys, shared insights on marketing in the Web3 space. She emphasized the importance of storytelling and community engagement, especially during the early days when traditional advertising platforms restricted crypto-related content. Cassatt highlighted the shift towards paid marketing as a sign of industry maturity. By fostering meetup networks and creating engaging content, companies can effectively reach and educate users. Her advice for startups entering the Web3 space includes focusing on product-market fit and leveraging community feedback for growth and success. Read more AI-generated news on: https://app.chaingpt.org/news