BNB Chain has allocated $1 million to accelerate meme coin innovation within its ecosystem. This initiative is part of the second phase of their Meme Innovation Campaign, known as the 'Meme Heroes' support program. The program aims to provide financial backing to promising meme projects within the BNB ecosystem by adding liquidity pools (LP) to aid their development and growth.

In this phase, the project WHY has emerged as the first recipient of the Meme Heroes LP support. BNB Chain has committed $200,000 in BNB liquidity to support WHY, marking a significant step in fostering innovation and development in the meme coin sector.