⭐️ 3 Factors Justin Sun Considers Before Buying Meme Coins
Sun prioritizes attention in his investment strategy. Inspired by Elon Musk’s view that those who control memes control the universe, Sun emphasizes meme coins’ ability to capture and sustain public attention.
💬 “Today’s economy is about attention. So memes actually capture all the attention, right? If you get attention from everybody, you can actually control the universe,” Sun emphasized.
This approach is evident in the evolution of meme coins, from Dogecoin’s (DOGE) inception in 2013 to recent entrants such as Pepe (PEPE) and Dogwifhat (WIF).
Secondly, Sun assesses how effectively a meme coin’s developers engage their community. He looks beyond quantitative metrics like social media followers, seeking a deeper, genuine connection.
💬 “I will check on the real social engagement. Are those likes real, or it’s just general bullshit? Do they have lots of influence, and the people really believe them? Also, I will see the founders, see their material, and see the memes they made and the videos they made. I will see if this is the right video and the right social engagement,” Sun elaborated.
The third point is to evaluate whether the team puts effort into developing meme coins. Contrary to common misconceptions, Sun argues that creating a successful meme coin requires effort. Additionally, he compares the efforts to developing major crypto platforms, such as a layer-1 blockchain or a crypto exchange.
He emphasizes that meme coin development involves strategic narrative building, community engagement, and continuous innovation.
💬 “Lots of people are thinking that meme coins are just launched by one click, and somebody is getting lucky, and then the whole thing can pump to $1 billion, and everybody gets rich. I don’t think this way, actually. It just takes very different efforts. But it’s not like much less effort compared to doing other things, so that’s why, I believe you also need to pull a lot of effort and lots of things” Sun stated.
