According to Odaily, X CEO Linda Yaccarino announced on August 13 that the platform will continue its antitrust lawsuits against several major brands and an advertising industry group. Last week, X filed a lawsuit against the World Federation of Advertisers and multinational companies such as Unilever and Mars, accusing them of conspiring to create an illegal monopoly.

Additionally, a source familiar with the matter revealed that X expects its advertising revenue to be around $2 billion this year. In comparison, Twitter's advertising revenue in 2021 was $4.5 billion.