Ferrari Expands Cryptocurrency Payment System to Europe
Ferrari is expanding its cryptocurrency payment system to Europe by the end of July, following its successful launch in the US in October 2023. The new system will allow European dealers to accept crypto payments, which will be instantly converted into traditional currency to avoid handling digital assets directly. This initiative aims to attract younger investors and expand Ferrari's customer base. The company is working with crypto payment providers to ensure secure transactions and verify fund sources. Ferrari has not yet announced which cryptocurrencies will be supported in Europe.
