According to Cointelegraph, the Organisation for Economic Co-operation and Development (OECD) has highlighted the potential benefits and risks of adopting artificial intelligence (AI) tools in the tourism sectors of the Group of Seven (G7) countries, which include Canada, France, Germany, Italy, Japan, the United Kingdom, and the United States. The OECD's policy paper, titled “Artificial Intelligence and Tourism: G7/OECD Policy Paper,” released on December 18, emphasizes the growing importance of AI in fostering innovation and sustainability within the tourism industry.
The OECD's analysis identifies several advantages of integrating AI into tourism, such as enhancing visitor experiences, improving accessibility and audience engagement, and automating internal processes and customer service. The policy paper states that AI can aid in promoting sustainable tourism practices by efficiently managing resources, including energy use, waste reduction, workforce allocation, and optimizing tourist flows. Additionally, AI tools have the potential to reshape tourism processes and policies, benefiting local communities by better managing tourism flows. However, the OECD stresses the need for continuous evaluation and adaptation of AI technologies to ensure their successful implementation.
The use of granular data collected from AI tools can significantly enhance tourism policy-making processes. These data sets can also be used to train AI models for specific tourism-related applications. Despite these benefits, the OECD warns of risks associated with AI adoption in tourism, such as concerns about data quality, security, and environmental impacts. The organization advises policymakers to address key issues when implementing AI technologies, including robust data protection, consumer safeguarding measures, job impact analysis, and AI training and education for all stakeholders in the tourism industry.
The OECD also cautions that legal and regulatory frameworks for AI will have a substantial impact on tourism businesses and future policy-making. The paper concludes with a recommendation for the G7 Tourism Working Group to facilitate knowledge sharing on specific issues among the seven economies. In related news, on December 17, Abdullah bin Sharaf Alghamdi, president of the Saudi Data and Artificial Intelligence Authority (SDAIA), announced that Saudi Arabia ranked third in the OECD’s AI Policy Observatory, following the United States and the United Kingdom. This achievement positions Saudi Arabia as a leading destination in the Middle East for developing trustworthy AI tools and policies.
