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Solana Labs debuts on Bond's customer loyalty blockchain platform Solana Labs, the company behind the Solana Level 1 blockchain, may soon be bringing many more native, non-cryptocurrency brands and their customers to Web3 without many of them even realizing it. As of June 12, the firm officially launched Bond, its new blockchain-based customer engagement platform aimed at helping brands "achieve long-term loyalty." Solana Labs says the new platform will address "critical limitations" in today's loyalty programs, namely the loss of connection with the end customer if a product is ever resold or gifted. While Bond is blockchain-based, it differs from some of the firm's other recent launches, such as Solana Mobile - it doesn't prioritize cryptocurrency. Solana Labs described it as "a seamless user experience where customers won't even realize it's Web3." Solana promises that brands will also not be required to have any experience with blockchain, as the service will be available through a single app programmatic interface. Blockchain allows brands to create collectible "digital twins" and limited-edition digital products that are combined with their actual products, which Solana says can "drive repeat interactions and increase overall value for customers." Digital product identification can also allow customers to verify the authenticity of a product, while brands can also track their products, even if they end up being resold or do

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