The best thing about Binance Coin (BNB) is its multifaceted utility within the Binance ecosystem, which provides significant benefits and incentives to its users. Here are the key advantages:

1. **Fee Discounts**

One of the primary $BNB benefits of holding BNB is the discount on trading fees on the Binance Exchange. Users can opt to pay their trading fees using BNB, which offers a substantial reduction in fees, making it an attractive option for frequent traders.

2. **Broad Utility**

BNB is not just limited to the Binance Exchange. It can be used across various Binance platforms, including Binance Launchpad, Binance DEX (Decentralized Exchange), and Binance Smart Chain (BSC). This wide-ranging utility enhances its value proposition.

3. **Binance Smart Chain (BSC)**

BNB powers the Binance Smart Chain, a high-performance blockchain known for its speed and low transaction costs. BSC supports a wide array of decentralized applications (dApps) and DeFi projects, driving significant demand for BNB as the native token for transaction fees and other on-chain activities.

4. **Token Burns**

Binance conducts regular token burns using a portion of its profits to buy back and burn BNB. This deflationary mechanism reduces the total supply of BNB over time, potentially increasing its value and benefiting long-term holders.

5. **Staking and Earning Opportunities**

BNB holders can participate in various earning opportunities, including staking, yield farming, and liquidity provision. These options provide additional incentives for holding BNB and contribute to its overall demand and utility.

6. **Widespread Adoption and Integration**

BNB has been integrated into numerous third-party platforms and services, allowing users to make payments, book travel, and more. This widespread adoption enhances its real-world usability and strengthens its market presence.

7. **Strong Community and Support**

BNB benefits from the strong backing of Binance, one of the largest and most influential cryptocurrency exchanges globally. The Binance community is highly active.