The buzz around #AI may have quieted down slightly, but it remains strong. Jefferies gathered data on the mentions of artificial intelligence during earnings calls of B2C sector companies. They found that attention to artificial intelligence has remained elevated for a long time: an average of 6 mentions per company over the last 4 quarters. The most mentions per quarter of AI were in companies like BKNG (17), EBAY (15), and ABNB (13), with sub-sectors like online travel (12) and e-commerce (10) being the most vocal.