What is the difference between quantitative and qualitative analysis
Quantitative analysis involves numerical data and statistical analysis, focusing on measurable variables and relationships. It is suitable for statistical calculations and identifying trends, often answering "how many" or "how much" questions. In contrast, qualitative analysis deals with descriptive, non-numerical data, aiming to understand the "why" or "how" behind behaviors through subjective interpretation and thematic analysis. Quantitative data is objective and universal, gathered through measurement, while qualitative data is subjective, collected via interviews and observations.