Morgan Stanley is eyeing the addition of cryptocurrency trading to its E-Trade platform, potentially shaking up the market. This move comes as expectations rise for a more crypto-friendly regulatory environment under President-elect Trump, who aims to make the U.S. a "crypto capital." If implemented, E-Trade would join major brokerages like Robinhood and Fidelity in offering crypto trading, providing competition to platforms like Coinbase. Morgan Stanley, which acquired E-Trade in 2020, continues to lead in crypto adoption, having already authorized its advisors to recommend Bitcoin ETFs to clients.