Opinion by: Arthur Azizov, CEO of B2BinPay
The stablecoin market is set to close 2024 with exceptional developments and records. What should we expect in 2025? Even more achievements as mass adoption begins to take hold.
Before looking to the future, however, we must examine what we are leaving behind.
2024 stablecoin market
During 2024, the trends of the previous years have continued. Major issuers like Tether and Circle experimented with stablecoins tied to currencies other than the US dollar, but adoption has been slow. Euro-backed stablecoins remain a niche product with relatively low market capitalizations, and even big-name entrants have struggled.
The market has shown a clear preference for Tether’s USDt (USDT) and Circle’s USD Coin (USDC), and very few people want to try something new. This hesitancy might result from the shadow of past collapses, such as the 2022 implosion of Terraform Labs and its TerraUSD (UST) stablecoin, which resulted in many people losing a lot of money. The collapse shook trust in algorithmic and decentralized stablecoins, and their market share remains minimal compared with USDT and USDC, though they still have their supporters.
Recent: Ripple’s XRP surges to 2024 high amid Trump win, stablecoin optimism
Overall, 2024 has been very positive for the crypto world. Bitcoin (BTC) soared to $100,000, regulatory frameworks are being developed globally, and traditional financial institutions have begun dipping their toes into the market. The total issuance of stablecoins has continued to grow, with new records being set along the way. In Singapore, stablecoin payments reached $1 billion in value, and their usage is expected to continue growing worldwide.
Looking ahead, here are four predictions for the stablecoin market in 2025.
Regulated stablecoins rise
In 2025, we will likely see more stablecoins issued by financial institutions. Tether has already demonstrated the profitability of this model, netting $5.2 billion in the first half of 2024 after placing reserves in US Treasury bonds.
The strategy goes like this: 1) Launch a regulated stablecoin, 2) negotiate with a prominent exchange to promote it, and 3) earn consistent yields by investing in fiat reserves. For promotion, the exchange removes commissions on the stablecoin, which, of course, attracts clients to it. This formula is too attractive for traditional financial giants to ignore.
Banks step in with custody services
The European Union’s Markets in Crypto-Assets (MiCA) regulation, set to be fully implemented by January 2025, will serve as a significant catalyst. MiCA requires stablecoin issuers to obtain licenses and provides a clear framework for financial institutions to enter the crypto market.
This regulatory clarity will open the door for banks to offer custody services, which are vital for integrating crypto into traditional financial systems. Custody solutions enable banks to safely store digital assets on behalf of their clients, serving institutional investors and cautious retail users.
Markets shift in Europe
At present, there are concerns around Tether’s USDT stablecoin. It dominates the market but lacks the necessary licensing for MiCA compliance, and there are rumors that exchanges are preparing to delist USDT for European users. If Tether doesn’t secure a license, it risks losing significant market share in the region. Such a moment may open the door for regulated alternatives such as USDC, which has already obtained the necessary European approvals.
MiCA’s framework might encourage local players to enter the market with euro-backed stablecoins, creating more competition and potentially shifting the market dynamics away from dollar-centric options.
Stablecoins expand to local currencies
Another trend to watch in 2025 is the growth of stablecoins tied to local currencies. In 2024, the Central Bank of the United Arab Emirates approved the launch of the dirham-backed stablecoin AE Coin, which it said will be the first stablecoin the central bank will regulate.
Local stablecoins will be integrated into local banking systems as they gain traction as countries increasingly look to digitize their economies.
The future of stablecoins by the end of 2025
The overall trajectory of stablecoins is promising. In 2025, the stablecoin market will not just grow — it will mature.
More explicit regulations, new entrants and broader adoption will transition stablecoins from niche financial tool to mainstream asset class. Stablecoins will offer faster, cheaper and more inclusive financial services and be integrated with traditional finance.
2025 will see the beginning of mass adoption. The market was previously dominated by semi-professional players, but with the arrival of MiCA in Europe and President-elect Donald Trump in the United States, more new players will come. The market is also expecting new, friendlier laws on cryptocurrencies.
The combined capitalization of USDT and USDC might double or even triple, with the overall market size expected to grow. Localized stablecoins will play an increasing role as well, which could challenge the dollar’s dominance and diversify the market.
Arthur Azizov is the CEO at B2BinPay. He holds an MBA from Financial University. Before B2BinPay, Arthur built and scaled the international holding B2Broker Group.
This article is for general information purposes and is not intended to be and should not be taken as legal or investment advice. The views, thoughts, and opinions expressed here are the author’s alone and do not necessarily reflect or represent the views and opinions of Cointelegraph.
