Coinbase (Nasdaq: COIN) has been on a meme coin spree lately. Over the past two weeks, the exchange has added several quirky tokens, including mog coin (MOG) and moo deng (MOODENG), to its ever-growing roster. MOG now boasts a market cap of $914 million, while MOODENG is holding steady at $527 million. Following their listing on Coinbase, both tokens experienced notable price jumps.
Pictured left: gigachad (GIGA). Pictured right: turbo (TURBO).
On Wednesday, Coinbase announced the addition of gigachad (GIGA) and turbo (TURBO) to its platform. Sharing the contract addresses for these tokens, the Coinbase Assets X account posted on X: “Assets added to the roadmap today: Gigachad (GIGA) and Turbo (TURBO).” The gigachad token takes inspiration from the widely recognized Gigachad meme, symbolizing an exaggerated ideal of hypermasculinity and physical perfection.
Since the listing news broke, GIGA has surged 39.1%, cementing its position as the top-performing crypto asset of the past year with a staggering 126,961% increase. Trailing GIGA in annual gains is the meme token WIF, up an impressive 68,370%. Meanwhile, turbo (TURBO) saw a more modest boost on Wednesday, climbing 11.8% against the U.S. dollar. However, TURBO has still achieved a remarkable 6,159% increase over the past year.
Coinbase’s embrace of meme coins signals a shift in the crypto world, emphasizing a consumer-driven approach in a fiercely competitive market. By listing GIGA and TURBO, the platform shows its readiness to adapt to niche trends and meet user demand. Other major players are joining this trend; Binance recently listed pepe (PEPE), inspired by the popular green frog meme. Moves like these are elevating meme coins from novelty status to more established positions within the digital asset sphere.
Whether this momentum will last or if these tokens will maintain their newfound prominence remains a question for the future.
