Pump.fun launched a live broadcast feature earlier this year, but it did not achieve the desired popularity. In November, the platform promoted the feature again and sparked a craze for “live streaming with memes.” However, within a week, Pump’s live broadcasts began to spiral out of control. The platform’s inadequate content review allowed podcasters to engage in extreme behaviors to gain attention, even posing direct physical threats to others.

This put the Solana ecosystem application into legal and regulatory risks. As the currency market cap rose, shocking incidents occurred, such as a young couple beating their 3-year-old child until the token market cap reached a target, and a 12-year-old claiming he would kill his family with a shotgun if the token’s market cap didn’t reach its goal.

Nudity, violence, and other extreme content became commonplace on Pump.Fun, as users sought to shock and scandalize in pursuit of attention and wealth. This situation has generated mixed reactions from the community, with some joking that one of the two Killer Apps this year has already been arrested by the FBI, while the other is soon to follow.

Some users have compared the situation to what led Facebook, Twitch, TikTok, and other companies to face congressional scrutiny and fines. Section 230 of the U.S. Communications Decency Act protects network operators from liability for user-generated content, allowing platforms to regulate user speech as they see fit.

However, China lacks similar legal provisions, with regulations like the Cybersecurity Law imposing stricter content review requirements on internet platforms. Pump.Fun’s rapid growth and popularity have led to the same challenges as traditional internet platforms. While the platform initially struggled to gain widespread attention, the recent promotion of the live broadcast feature ignited the phenomenon, as users sought to capitalize on the trend for personal gain.

One user gained significant attention by live streaming for 89 hours, manipulating the market value of his token (LIVE) based on his actions during the broadcast. This, in turn, inspired numerous other users to replicate similar behavior, often involving extreme or controversial content to attract viewers.

The combination of live streaming and instant asset release, coupled with a lack of content regulation, has created a breeding ground for extreme and inappropriate content. This has led to calls for Pump.Fun to shut down its live broadcast feature, but the platform has seen a surge in revenue due to the attention-grabbing nature of the broadcasts.

The situation raises concerns about the future of the crypto industry, as platforms like Pump.Fun prioritize attention-seeking content over user protection and ethical considerations. If left unchecked, this could damage the credibility of Pump.Fun and negatively impact the entire cryptocurrency market.

In conclusion, Pump.Fun’s live broadcast feature has sparked a controversial trend in the crypto industry, highlighting the importance of content regulation and ethical considerations in the pursuit of commercial innovation.

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