SocialFi is considered the next narrative explosion point; however, after the initial fomo of Friend.tech and Farcaster this year, they have gradually returned to silence. The success of Friend.tech and Farcaster is undeniable, bringing Web3 content and fresh blood into Web2 products, but their functionalities ultimately failed to replace the 'simple and easy to use' traditional Web2 social platforms.
However, while everyone is constantly FUDing and complaining, it is also a time of new hope for SocialFi.
Old wine in new bottles, the value reconstruction of Contentos
Since its establishment in 2018, Contentos has undergone multiple transformations and product upgrades. At its inception, Contentos collaborated with Yahoo TV to produce the first Chinese blockchain education and entertainment reality show, beginning to popularize Web3 knowledge for the general public for free. In 2019, Contentos officially launched its mainnet and introduced the COS.TV platform, gradually developing the creator economy. During the last bull market, Contentos launched a series of new features, including Video NFTs, exclusive content for fans, DAOs, NFT avatars, and the Metaverse product COS.SPACE and the virtual reality world exhibition World EXPO Demo.
In the eyes of most people, project teams only 'make moves' during bull markets, yet Contentos continues to refine its products even in bear markets. In 2023, Contentos will integrate more AI into COS.TV. In November of the same year, it launched the Channel VIP Beta version, entering SocialFi. Not only did it upgrade the COS.TV website, but its ad click-through rate also increased by 60%, a feat that most project teams cannot achieve during bear markets. It also launched the COS.SPACE Reality VR feature and showcased COS.SPACE Reality EXPO at events such as the Web3 KOL Metaverse personal exhibition in Brazil and the Web3 community exhibition in Vietnam.
Although Contentos does not have the impressive achievements of Friend.tech or the 'big father' of Farcaster, this 'market veteran' that was born in 2018 continues to build persistently. A new force in Web3 social.
At the beginning of 2024, the Contentos Foundation released a new development roadmap, further focusing on the construction of SocialFi. The roadmap covers three major areas: ContentFi, SocialFi, and the Metaverse.
ContentFi
In terms of creator economy, Contentos' flagship product is COS.TV. COS.TV is a decentralized video sharing platform built on the Contentos blockchain. Users can upload, watch, and share videos on this platform, and earn revenue through ads, donations, and staking content.
Currently, Contentos' COS.TV monthly active users have exceeded 1 million globally. Creators earn revenue through video ads and user sponsorships, while users earn ecosystem rewards through likes and comments, forming a closed loop in the entire COS.TV ecosystem. Although COS.TV is not as famous as the previous two social protocols, it follows a 'rural encircling the city' strategy, especially popular in Brazil, Argentina, Mexico, Vietnam, Pakistan, and Turkey.
SocialFi
Channel VIP 2.0 (2024): A trading platform built for creators, supporting COS tokens, other mainnet tokens, meme coins, and NFT trading, providing PASS pricing analysis and automated trading tools.
Channel VIP is a social chat room launched by the COS.TV video platform, usually featuring many emerging quality creators. Users can purchase a chat room pass 'PASS' in Channel VIP to become a supporter or early investor of a 'content creator' and engage in in-depth communication with the creators. Through 'PASS', users can directly convey their ideas to the creators and even receive exclusive benefits designed by the creators for the chat room. It is noteworthy that COSTV also protects privacy well; users' messages can only be seen by the users and the creators themselves. At the same time, the price of PASS will change according to the issuance quantity.
Depending on different uses, creators can set various passes, such as educational passes, tickets, etc., which users can trade in the secondary market. In the future, COS.TV will gradually introduce GameFi elements to provide creators and users with more entertainment and profit opportunities.
Metaverse
Although the current metaverse is less popular than meme and AI tracks, Contentos still closely follows the innovations of Apple Vision Pro and mainstream VR devices, actively participating in building the metaverse ecosystem. COS.SPACE Reality AR is one of its metaverse products launched.
In addition to social products, Contentos has many advantages:
(1) Strong investment lineup. Major investors of Contentos include Binance Labs, NGC Ventures, and LD Capital.
(2) Numerous partners. Contentos' partners include Chainlink, Coin98, and Trust Wallet, and even the well-known Samsung Group.
Token Economics
Contentos' native token is $COS. The ecosystem operates with 40% for operations, 30% for private placement, 15% for the team, and 10% for the foundation.
5% of the distribution is allocated in cooperation with the community. The vast majority is used for ecosystem operations, which is the creator incentives and user ecosystem rewards of COS.TV mentioned earlier.
In addition to using COS tokens to reward their favorite authors in the creator economy, users can also earn revenue through staking. The validation nodes in the Contentos blockchain are held by individuals or organizations, who verify transactions and generate new blocks based on the amount of COS tokens they stake. Currently, the Contentos blockchain has 21 validation nodes, including Binance and EOS. All validation nodes receive rewards for validating transactions for the network.
Regular users can also earn revenue by staking COS tokens to validation nodes, and users in this process are referred to as voters. After staking, COS tokens are automatically converted to VEST tokens at a 1:1 ratio and allocated to validation nodes. Users can claim VEST tokens every Thursday and exchange them back to COS tokens for profits.
Although Contentos does not bring the fomo wind to the entire market like products such as Friend.tech and Farcaster, projects that solidly build products are what the volatile Web3 market truly needs.
