RECRD, a SocialFi company supported by the Sui Foundation, has partnered with Shemaroo Entertainment, a prominent Indian multimedia company. The partnership aims to shift Bollywood movies into non-fungible token assets, creating a new form of fan experience and revenue stream.
Shemaroo’s Innovative Digital Collectibles
As a Platinum Creator on RECRD, Shemaroo will offer digital collectibles from its extensive Bollywood film library, including hits like Jab We Met, Khakee, and Golmaal Returns. By launching these collectibles, Shemaroo diversifies its offerings and engages fans in new, interactive ways. This partnership allows users to connect with their favorite films while exploring innovative monetization strategies.
The integration of RECRD’s proprietary REBND feature enables users to engage through dynamic video responses, creating a more immersive experience. Fans will have opportunities to interact with their favorite content in ways that transcend traditional likes and comments. This new format enhances user engagement by allowing for deeper connections between creators and audiences.
Since its launch in India last month, RECRD has successfully onboarded over one million daily active users. This rapid growth reflects the platform’s appeal and the increasing demand for engaging digital content. With support from notable figures like Mitch Lowe of Netflix and NBA All-Star Mitchell Richmond, RECRD is positioned to redefine how digital interactions occur in the entertainment sector.
The partnership benefits Shemaroo and empowers digital creators in India. Through RECRD’s unique model, creators can monetize their content, allowing fans to own tradable digital assets. The transparency the Sui Blockchain provides further enhances trust and efficiency in these transactions.
Arghya Chakravarty, COO of Shemaroo Entertainment, emphasized the significance of this partnership. He stated that the collaboration positions Shemaroo as a leader in integrating blockchain technology into the entertainment industry. By leveraging these advancements, Shemaroo enhances user engagement and explores new revenue opportunities.
RECRD Expanding the Digital Landscape
RECRD’s ability to convert expressive videos into NFTs also opens doors for advertisers and brands. This shift allows for more targeted marketing strategies and potentially higher investment returns. Consequently, advertisers can reach audiences more effectively, aligning their strategy with user interests.
Anoir Houmou, Chief Executive Officer (CEO) and Co-founder of RECRD shared his remarks on this strategic partnership, highlighting the importance of bringing Bollywood to the world of digital collectibles. He said,
“Our strategic partnership with Shemaroo and foray into India allows us to bring some of Bollywood’s most-loved IPs to a global user base, while empowering the country’s massive base of digital creators and influencers to monetize content and create their own success stories. With digital users preferring to engage directly with their favourite creators, our proprietary REBND feature allows this through dynamic video interactions, as opposed to plain comments or likes.
This collaboration establishes authority at the intersection of entertainment and blockchain technology. As the digital landscape continues to evolve, partnerships like Shemaroo and RECRD demonstrate the potential for new engagement models in the media and entertainment sectors.