#Lamborghini , in collaboration with Animoca Brands, has introduced a new platform called Fast ForWorld, featuring interoperable digital supercars designed for #web3gaming .

Lamborghini and Animoca Brands Join Forces for Web3 Venture

The Italian luxury sports car manufacturer Lamborghini, together with Animoca Brands, a major player in the #NFT​ space, has announced the launch of a Web3 project involving digital supercars powered by blockchain technology. This initiative marks Lamborghini's first step into the world of blockchain and #Web3 .

Fast ForWorld Platform

In an official blog post on October 2, Animoca Brands revealed that the Fast ForWorld platform will allow users to "experiment, play, interact, and collect digital collectibles." Players will also be rewarded for their engagement. The platform, set to launch on November 7, will feature collectible digital cars that users can buy, sell, and use in other #games within Animoca’s Motorverse.

Platform Technology and Digital Asset Storage

Developed by Gravitaslabs, a subsidiary of Animoca Brands, the platform will also include a 3D digital wallet, enabling users to store and manage their digital items directly within the game.

Lamborghini Expands Its Presence in Web3

This new project marks Lamborghini’s continued exploration into blockchain-based initiatives. In 2022, the car manufacturer teamed up with NFT PRO and INVNT to launch a series of NFTs representing its iconic vehicles. The “Road Trip NFT” project ran until March 2023, featuring monthly NFT collections tied to various locations.

At the time, Lamborghini’s Chief Marketing Officer, Christian Mastro, described NFTs as "a new, exclusive, unconventional offering" and a form of expression for younger generations. Lamborghini also made headlines when it auctioned its Lamborghini Aventador LP 780-4 Ultimae Coupé, paired with an NFT, symbolizing the bridge between physical luxury and the digital world of tokenized assets.

This move underscores Lamborghini's commitment to innovation, merging the luxury automotive industry with cutting-edge blockchain and Web3 technologies.

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