**News Flash: Web3 Exec Criticizes Celebrity Memecoins, Suggests DApps as Future**

At the Token2049 event in Singapore, Andrew Saunders, CMO of Skale, voiced concerns about celebrities diving into memecoins. Speaking with Cointelegraph, Saunders, a former Hollywood exec, highlighted the pitfalls of celebrity-backed tokens, likening them to a risky player-versus-player game.

Saunders argued that memecoins often have concentrated ownership, making them volatile. Instead, he proposed decentralized applications (DApps) as a better alternative. These DApps could allow fans to earn points through interactions, redeemable for exclusive perks, thus leveraging blockchain tech for genuine fan engagement.