**Ethereum's Potential Undervalued, Say Attestant Executives**

Ethereum (ETH) might not be getting the recognition it deserves in the broader market, according to executives from institutional staking firm Attestant. Despite the lukewarm reception of U.S. Ether ETFs and complaints about ETH's price action, Attestant's Steve Berryman and Tim Lowe remain bullish.

### Key Points:

- **Mindshare Shift**: Bitcoin (BTC) dominates institutional investors' attention as "digital gold." However, refined marketing and a clearer value proposition could help Ethereum gain traction.

- **Diversification**: Lowe emphasizes that traditional finance values diversified portfolios, and ETH could be the next logical step for investors.

- **Staking Potential**: Berryman highlights staking as a future selling point, offering around 4% annual returns. Regulatory hurdles remain, but the potential is significant.

- **Economic Model**: Lowe argues Ethereum's model, which reduces circulating supply through gas fees, is more attractive than Bitcoin's capped supply.

Ethereum's future could be bright with better messaging and strategic developments.