How Digital Collectibles Are Shaping Athlete Legacies

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Since the dawn of sport, athletes have built their legacy out on the playing field. We look up to their accomplishments; we hold on to their records, their milestones, and the countless moments that make up their wins. Starting in the 2010s, the introduction of social media transformed the playing field: giving us more access and insight into star players. A decade later, the emergence of NFTs gave fans and their favorite athletes a new way to connect. Now, blockchain-based collectibles and games are changing the way we see and engage with athletes: as fans increasingly have the tools to contribute to, own, and expand the field of play for their favorite stars.

This op-ed is part of CoinDesk's GameFi Week 2024.

Preparing for the upcoming Summer Olympics games in Paris, Michel Cadot advised the Prime Minister’s Office to implement blockchain ticketing for all major sports events around the Olympics held in Paris. Individuals would receive their tickets as rotating QR codes via blockchain technology, with NFT tickets sent a few days before the event. These tickets will activate within a specific perimeter of the event location to reduce ticket fraud but also allow event goers to have a lasting memory on the blockchain.

As we see events like the Olympics and Leagues like the NFL, NBA, and MLB all experimenting with blockchain and NFTs in different ways, it begs the question – will on-chain assets be the future of athlete’s legacies? Let’s dive into how this technology is used to date and what this can mean for decades to come.

NFTs allow fans to own a moment$ETH

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