Kraken, one of the largest and most respected crypto platforms in the world, has announced a partnership with Atletico Madrid, one of the most iconic and historic football clubs at the national and European level.
This collaboration, which will see Kraken become the Official Crypto and Web3 Partner, as well as the Official Sleeve Partner for all the jerseys of the men’s and women’s team of Atlético Madrid, aims to merge the worlds of football and cryptocurrencies, offering innovative experiences to the fans.
The crypto vision shared by Kraken and Atletico Madrid
The partnership between Kraken and Atlético Madrid is not just a commercial agreement, but a shared vision of innovation and progress. Mayur Gupta, Chief Marketing Officer of Kraken, emphasized the importance of this alliance:
“Kraken and Atlético Madrid believe that cryptocurrencies and football both have the potential to transform lives. We are proud to collaborate with such a prestigious football club, which recognizes, like us, that success requires a meticulous focus on its processes. We have spent nearly 13 years becoming one of the most trusted cryptocurrency platforms and we look forward to collaborating with Atlético Madrid to educate more and more people about the true potential and value of cryptocurrencies.”
Óscar Mayo, Chief Revenue and Operating Officer dell’Atlético de Madrid, ha aggiunto:
“At Atlético Madrid, we focus on innovation and technology, and Kraken is the ideal partner to help us achieve these goals. We are confident that this partnership will provide our fans with a digital experience that extends beyond the matches at the stadium”.
The collaboration between Kraken and Atlético Madrid is set to revolutionize the fan experience, offering new ways of interaction and engagement through web3 technologies and criptovalute. Fans will be able to participate in unique initiatives, such as blockchain-based projects, live activations during matches, and outreach programs for the club’s vast global fan base.
As the Official Crypto and Web3 Partner, Kraken will work closely with Atlético Madrid to develop and implement these initiatives. The goal is to create an environment where fans can explore and better understand the world of cryptocurrencies, while simultaneously enhancing their experience of supporting the team.
Kraken: a global leader in cryptocurrencies
Founded in 2011, Kraken is one of the longest-standing and most secure cryptocurrency platforms in the world. With a clear mission to accelerate the global adoption of cryptocurrencies, Kraken offers its customers the ability to trade more than 200 digital assets and 6 different national currencies, including EUR, GBP, USD, CAD, CHF, and AUD. With over 13 million customers globally, Kraken is known for its professional customer support available 24/7, 365 days a year, and for one of the fastest and most high-performing trading platforms available on the market.
Kraken has established new standards of transparency and trust in the cryptocurrency sector, obtaining significant recognitions such as the 14th place in Newsweek’s 2024 global ranking of the 100 most loved companies. Kraken is the only cryptocurrency company to have been part of this list for two consecutive years, demonstrating the solidity and attractiveness of its work environment.
Conclusions
The collaboration between Kraken and Atlético Madrid marks a new chapter in fan engagement and the adoption of cryptocurrencies.
This agreement not only strengthens Kraken’s position as a leader in the cryptocurrency sector, but also underscores Atlético Madrid’s commitment to innovation and technology.
Together, these two iconic realities aim to offer fans unprecedented digital experiences, paving the way for a future where football and cryptocurrencies intertwine in increasingly creative and engaging ways.