According to BlockBeats, Polkadot has spent $37 million on promotional activities in the first half of 2024 with the aim of attracting new users, developers, and businesses. The breakdown of the expenditure is as follows:
$10 million was allocated for advertisements and sponsorships. $4.4 million was spent on influencers and other influential individuals. Digital advertising accounted for $4 million of the total promotional budget.
Despite these significant investments, the community has expressed concerns that Polkadot appears to be 'invisible' on platform X and other platforms. The company has not yet responded to these concerns.