TON blockchain has overtaken the Ethereum network in terms of daily active addresses.
Reports from Delphi Analytics highlight that for several consecutive days this month, TON’s user activity has exceeded that of its long-standing competitor, Ethereum. This surge in activity is partly attributed to strategic partnerships and integration with high-traffic platforms.
Strategic partnerships fuel TON’s rise
Earlier this year, a significant partnership was forged between Telegram Messenger and Tether, announced by Telegram’s founder Pavel Durov and Tether’s CTO Paolo Ardoino during TOKEN 2049 in Dubai. This collaboration involved Top and Wallet, led by Andrew Rogozov, playing a crucial role in integrating Tether’s USDT, the world’s predominant stablecoin, onto the TON blockchain.
This move capitalized on Telegram’s extensive user base, offering incentives to maintain high engagement levels on the TON platform. Integrating directly with Telegram Messenger, which boasts over 900 million users, has provided TON with a distinctive competitive edge.
As Durov states, the underlying strategy leverages Telegram’s vast distribution network to bolster the TON blockchain’s position in the market. Delphi Digital supports this view, indicating that the core appeal of the TON blockchain is its deep integration with Telegram’s expansive user reach.
The Flippening CT ignores TON's quiet growth, fueled by Telegram's 900M user base, has driven its daily active addresses above Ethereum.At its core, TON is a bet on Telegram's distribution. Though the ecosystem is nascent, its early growth is promising. But is it enough? pic.twitter.com/k2b2SMiQJD
— Delphi Digital (@Delphi_Digital) June 10, 2024
Ethereum has historically led as the primary alternative blockchain, but this year, competition has escalated due to innovative marketing and strategic alliances across various blockchain ecosystems. Ethereum now contends with rivals that are not only leveraging lower transaction fees but also engaging in vigorous marketing and partnership strategies. According to data from Token Terminal, TON has impressively outperformed Ethereum, with nearly 570,000 daily active users compared to Ethereum’s less than 450,000.
The rise of clicker games on TON
A significant portion of TON’s increased activity can be attributed to the popularity of clicker games within its ecosystem. Notably, the game Notcoin, integrated directly into the TON framework via Telegram, saw over 5 million users in its first week.
This game and Hamster Kombat, another popular Telegram-based clicker game, have significantly contributed to daily interactions on the TON blockchain. Inspired by Notcoin’s success, Hamster Kombat has amassed over 100 million users, with its dedicated community on Telegram reaching 17 million. These developments underscore the growing trend of blockchain networks diversifying their offerings and integrating with widely used platforms to enhance user engagement and expand their user base.
As blockchains like TON continue to innovate and forge pivotal partnerships, the landscape of digital transactions and interactive applications is poised for further transformation, presenting new challenges and opportunities for established networks like Ethereum.
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