One of the biggest mistakes I see Web3 founders make is:

Being too focused on token sales.

And I get it.

Every founder wants their token price to go up.

It is all human psychology.

It's what investors want to see.

But imagine this:

You're starving on vacation, looking for a decent meal. Every restaurant screams, "BEST FOOD HERE!"

Annoying, right?

But then you come across a chill restaurant that doesn't force you inside. It has a lovely vibe, a beautiful interior, and a great menu—everything is appealing.

You walk straight in without hesitation.

It's the same with your project.

Your tech is the food, but your brand is the atmosphere.

People buy in because they love what you represent, not just the token.

If you keep forcing the sale, your community will run.

Build the brand first, and they will come.

Attract with quality, not pushy sales tactics.

Give value upfront through excellent branding and content.

Make your project irresistible by showcasing its merits organically.

Let the value speak for itself.

People crave authenticity, not hard sells.

Be the cool restaurant they can't wait to experience.

With a standout brand and content strategy, your community (and investors) will flock to you.

#brand #cryptofounder #web3founders