The cryptocurrency market capitalization is poised to surge past the $100 trillion mark, propelled by an influx of capital from traditional financial institutions (TradFi), predicts Jon Ma, founder of blockchain data platform Artemis. Ma's projection stems from the growing interest and adoption of digital assets by TradFi players. Asset management giants like Fidelity and Blackrock are actively launching exchange-traded funds (ETFs) and other investment vehicles tailored to the digital asset market. This institutional embrace of cryptocurrency is expected to accelerate after 2024, significantly boosting the market cap. Ma estimates that the current $3.5 trillion market cap could more than triple, reaching unprecedented heights. The integration of TradFi and cryptocurrency signals a maturing market and growing confidence in digital assets as a legitimate investment class. This influx of capital is poised to drive innovation, adoption, and the overall growth of the cryptocurrency ecosystem.