In a groundbreaking move, Solana-based Layer-2 blockchain Sonic is bridging the gap between blockchain gaming and social media by integrating its game, SonicX, directly into TikTok.
Inspired by the success of mini apps on Telegram's TON blockchain, Sonic aims to make blockchain gaming more accessible and engaging for everyday users.
To celebrate this achievement, Sonic will airdrop its SONIC tokens to over 2 million players who joined through TikTok.
This approach taps into TikTok's unparalleled reach and user-friendly interface, which Sonic credits for its success in onboarding a massive user base.
TikTok, with over 1 billion monthly active users, is predicted to grow to 2.3 billion users by 2029, making it a perfect platform for this initiative.
Blockchain-based games have often struggled with complicated onboarding processes, causing users to lose interest.
By integrating into familiar Web2 platforms like TikTok and Telegram, developers like Sonic are reimagining the gaming experience, making it seamless, engaging, and widely accessible.
This bold strategy demonstrates the potential of combining the power of blockchain with the reach of popular social platforms.
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