**News Flash: La Rosa Holdings Embraces Crypto Payments**

La Rosa Holdings, a Nasdaq-listed company, is set to offer Bitcoin and cryptocurrency payment options to over 3,000 real estate agents across the U.S. Agents can now receive commissions in digital assets, reflecting the growing demand for alternative payment methods. This move could open new revenue streams for La Rosa, with a 2% fee for crypto transactions. The company has seen a 155% revenue increase, hitting $51.7 million in the first nine months of 2024. This initiative aligns with major retailers like PayPal and Starbucks, who have already integrated Bitcoin payments.