The price of Bitcoin reached a new all-time high of $98,000 on Tuesday, November 9th, 2021, according to data from CoinMarketCap. The milestone comes as the cryptocurrency continues to gain mainstream adoption and institutional investment. The previous all-time high was reached in November 2021, when Bitcoin hit $98,000. The latest surge in price is likely due to a combination of factors, including increasing demand from investors, the launch of new Bitcoin-related products and services, and the growing popularity of decentralized finance (DeFi).