Bitcoin (BTC) has surpassed $97,000, marking a new all-time high for the leading cryptocurrency. According to data from CoinMarketCap, BTC reached a peak of $97,031.65 on November 8, 2021. This latest surge follows a period of sustained growth for BTC, which has seen its value increase by over 100% year-to-date. Several factors are believed to be contributing to the current BTC rally. One factor is the increasing institutional adoption of cryptocurrency. Major companies such as Tesla, Square, and PayPal have all invested in BTC, signaling growing acceptance of the asset class. Additionally, the ongoing COVID-19 pandemic has led to increased demand for alternative investments, with BTC emerging as a potential hedge against inflation. The surge in BTC's value has also been fueled by positive regulatory developments. In October 2021, the U.S. Securities and Exchange Commission (SEC) approved the first Bitcoin futures ETF, opening the door for greater mainstream investment in BTC. As BTC continues to reach new highs, it is important to note that the cryptocurrency market is volatile and can be subject to sudden price swings. Investors should exercise caution and carefully consider their risk tolerance before investing in BTC.