Coinspeaker Formula 1 and Crypto.com Forge Long-Term Partnership Through 2030
Crypto trading platforms Crypto.com and Formula 1 have extended their collaboration to 2030. The two brands have been in partnership since 2021. Crypto.com wrote on its X page that the renewed partnership will bring more unforgettable moments.
The collaboration demonstrates remarkable success for both parties. Formula 1’s viewership has soared to 1.5 billion for its Grands Prix broadcasts, with its global fan base expanding to 750 million. The racing organization’s social media presence has also grown significantly, amassing 96 million followers across its platforms. Meanwhile, Crypto.com has experienced parallel growth, with its user base surpassing 100 million worldwide.
Crypto.com and Formula 1 Extend Historic Partnership Through 2030
Crypto.com is continuing its partnership with Formula 1, focusing on creating special experiences for fans and activations at various Grand Prix races. It was noted that the brand will also be featured prominently at key races during the season. Formula 1 added that the crypto trading platform has always been the Official Title Partner of the Formula 1 Crypto.com Miami Grand Prix since it started in 2022 and will maintain that role moving forward.
The Chief Commercial Officer at Formula 1, Emily Prazer, described their partnership with Crypto.com over the years as successful. Thus, the partnership extension will make Crypto.com one of Formula 1’s longest-term partners, and they are happy to continue with the crypto company till 2030.
“We’ve enjoyed a great partnership with Crypto.com since 2021 and this extension will make them one of our longest-term partners. Our sport has changed significantly in that time, so we’re delighted to have them continue with us until 2030 and we look forward to seeing how they engage with fans through their race activations” Emily stated.
The Chief Marketing Officer of Crypto.com, Steven Kalifowitz, also commented on the renewed deal, saying that Formula 1 was one of the company’s first major global sports partnerships and played a crucial role in making Crypto.com the most recognized crypto brand worldwide. Steven was also confident about the future of crypto, stating that digital currencies are here to stay.
Formula 1 Miami Grand Prix 2025 Giveaway
Crypto.com has decided to celebrate the new achievement with its users by offering a giveaway of a Double Pass to the Formula 1 Crypto.com Miami Grand Prix 2025 in Florida. Users willing to participate must follow the Crypto.com on X, retweet the post, and ensure their account is public throughout the campaign period.
The exchange company stated that one random participant will be chosen to win a three-day Double Pass to Formula 1 Crypto.com Miami Grand Prix 2025, and the campaign will run from 00:00 UTC on 19 December 2024 to 23:59 UTC on 23 December 2024.
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Formula 1 and Crypto.com Forge Long-Term Partnership Through 2030